There are a great many things an organisation may want to centralise when it comes to marketing communications. It allows you to control how the brand interacts with customers and the messages they receive. Customers are happy to see the brand as global, they still want to feel the company is local.
Direct Entry is a simple, cost-effective means of giving companies a local presence by creating mailings that feel local. Direct Entry Services has experience of the format for mailings for most countries worldwide.
Local customers respond more positively to your mailing because:
• They feel that the company is active in their country.
• They feel that local companies can provide better levels of customer service.
• They feel that the company will be more responsive to them.
• They feel that the company is taking their local needs seriously.
In addition, Direct Entry Services can provide local reply addresses so that customers feel they are mailing back to somewhere within their own country. You benefit from the control and economies of scale of centralised international mailing, and the positive market perception generated by 'localising' the mail piece.